Meet the Team

Rakesh Aghi

Chief Executive Officer

Rakesh Aghi founded the organization in 1989; the company started as a distributorship in the tooling industry and quickly evolved into a tool manufacturing organization. Rakesh’s credentials include both a Bachelor’s Degree and an MBA from the University of LaVerne in LaVerne, CA and his experience includes more than 30 years in the manufacturing industry. Rakesh has owned multiple manufacturing operations both internationally and here in the U.S., he has recently sold off all operations overseas bringing all manufacturing right here to Southern CA.

Rakesh provides all strategic direction and leadership for the organization. 2017 has been a year with a great deal of positive change for Cobra Carbide under Mr. Aghi’s direction; he has invested heavily in expanding our tooling capacity and enhancing the technological capabilities of the organization in order to make it the premier tooling manufacturer of choice.

Patrick Davis

Vice President of Sales & Operations

As Vice President of Sale & Operations, Patrick has overall responsibility for all aspects of Cobra’s day to day operations reporting to the CEO.

Patrick brings over 25 years of sales and marketing management experience with him to include working for 3 Fortune 500 organizations. Patrick has a Bachelor’s Degree from the University of LaVerne and studied for his MBA at the University of Redlands.

Ruben Bacenas

Plant Manager

Ruben runs our manufacturing group and oversees all tool production for the organization. He has been with Cobra Carbide since2012 and has over 20 years tool manufacturing experience with companies such as Kennametal and Circle Machines. Ruben brings a wealth of knowledge and knowhow of the tooling industry with him and works with both his team and our tool design group in developing new and innovative tools for our customers.

Frannie Guzman

Warehouse & Shipping Manager

Frannie has worked for Cobra Carbide for over 18 years and supervises our warehouse and shippingdepartments. Frannie insures that all tools are shipped on time and in the manner requested by the client. Her staff is responsible for verifying inventory and working with our purchasing group, pulling products for shipping, labeling and insuring all product go out on time and to the right location and the right client.

Rudy Jarmillo

Tool Engineering Specialist and Quality Control

Rudy brings over 25 years of tooling industry experience and joined Cobra Carbide in early 2017. His experience includes supervising tool manufacturing with companies such as Sterling Carbide and Wetmore Tool. Rudy’s primary responsibilities include performing the 1st Article Inspection on our tools as they come off the production line and when he’s not doing this he’s creating and maintaining manufacturing prints and specifications and insuring or quality control process is meeting the requirements of the organization and our customers.

Joe Alfaro

Sales and Marketing

I was born and raised in Southern California. In my spare time, I enjoy music, comedy, and outdoor activities such as hiking, swimming, and football. I have over 15 years’ experience in sales and marketing, ranging from software as a service (SaaS) to the cutting tool industry. I love to partner with companies with winning mentalities and a passion to crush!

Henry Guzman

International Accounts Manager

Henry has been with the company since its inception and is our longest tenured employee having over 28 years with the company. He eats, drinks and breaths Cobra Carbide and is a wealth of information when it comes to tooling and working in International community. Henry heads up our International Sales team and understands the need to getting tools to our clients in the international community in a timely manner.

Daniel Flott

Inside Sales Manager

Daniel heads up our Inside Sales Team, concentrating on small and medium sized distributors inside the continental U.S.

Daniel brings nearly 20 years of inside sales and management experience including manufacturing, technology, and finance.He is an expert at working with individuals in the tooling industry and understanding their needs. He is always in search of fresh talent necessary to help us grow our business.He is ready to assist you with your tooling needs.